Results & Case Studies
Every number on this page is from an actual campaign. No projections, no estimates, no industry benchmarks passed off as our own results.
Campaign case studies
A DevTools startup had built a genuinely great product but had no buyers. Their founding team was heads-down on engineering with zero time or process for outbound. They came with one ask: get us in front of the right people.
We spent the first week mapping their ICP in detail — VP Engineering and CTOs at Series A and B SaaS companies with engineering teams of 20 to 100 people. From there we sourced 847 verified contacts, enriching each one with recent GitHub activity, active job postings, and company news that gave us a genuine reason to reach out to each person specifically.
Every outreach message referenced something real — a recent engineering blog post the person had written, a job posting revealing a specific scaling problem, or a product launch that created a direct opening for the conversation. Nothing generic was sent to anyone.
In 30 days: 6 qualified meetings with the right decision-makers, a 4.1% reply rate, and more meaningful sales conversations than the company had in the previous 6 months combined.
CFOs are one of the hardest personas to reach in B2B sales. They receive dozens of cold emails every day, have assistants filtering their inbox, and have extremely low tolerance for anything that looks like a template.
The insight that drove this campaign was simple: every CFO who had just closed a funding round was dealing with an identical set of immediate problems — treasury management, multi-currency complexity, financial reporting to new investors, and pressure to show the board that cash was being managed efficiently.
We timed every outreach to arrive within 30 days of each company's announced funding round. The message was specific to the CFO's situation post-raise, referenced the publicly announced round, and addressed the exact financial operational problems that typically follow. No guesswork required — every recipient was experiencing the same thing at that moment.
The result was our highest reply rate campaign ever: 5.2% — more than five times the industry average. Five qualified meetings in 30 days, all with CFOs who had the authority and the immediate context to have a real conversation.
An HR analytics company needed to reach CHROs and VP People at mid-market companies. Their existing outbound was generating near-zero replies — generic emails to people who receive hundreds of HR vendor pitches every week.
The problem with their previous approach was ICP: they were targeting by company size alone, which told them nothing about whether a company actually had a pressing HR problem right now. We changed the primary trigger signal entirely.
Instead of company size, we targeted companies actively hiring 10 or more people roles simultaneously — a clear and direct signal of HR growing pains, onboarding pressure, and the exact operational problems this client's analytics platform was built to solve. Every message arrived when the prospect was already thinking about the specific pain we were addressing.
The result: a 3.8% reply rate and 4 qualified meetings — all with genuine decision-makers, no bouncing off gatekeepers or being redirected to HR coordinators. The right people, at the right moment, with the right message.
Before offering AI Search Visibility as a client service, we ran the complete experiment on closinx.com itself. No paid advertising. No cold outreach campaign. Just AI SEO work, consistently applied over 60 days.
We implemented the full AI Search Visibility stack on our own website: an llms.txt file briefing AI crawlers on who Closinx is and what we do, JSON-LD schema markup for Organisation and Service types, FAQ pages structured to directly answer the questions B2B buyers are typing into ChatGPT and Claude, and citation-building across authoritative external sources.
We also rewrote key pages to be direct and factual — content that confidently answers specific buyer questions rather than vague marketing language. The goal was for AI models to have no ambiguity about what Closinx is and why it should be recommended when buyers search for B2B lead generation or outsourced SDR services.
Within 2 months: 32 inbound enquiry forms filled by business owners who found Closinx through ChatGPT, Claude, or Gemini and decided to reach out. Zero paid advertising. Zero cold emails sent during that period. Pure inbound from AI search visibility.
Outsourced vs in-house
| Factor | In-House SDR (US) | Closinx Outsourced SDR |
|---|---|---|
| Time to first outreach | 3–6 months (hire + ramp) | 72 hours ✓ |
| Annual cost | $80,000–$120,000 salary + benefits + tools | Fraction of in-house — all tools included ✓ |
| Management overhead | 3–5 hrs/week coaching and oversight | Zero management from your side ✓ |
| Tech stack | You buy Apollo, ZeroBounce, Instantly separately | Full stack included from day one ✓ |
| Turnover risk | Avg SDR tenure 14–18 months — pipeline stops when they leave | No turnover risk — system not dependent on one person ✓ |
| Scalability | Hire more people to increase volume | Scale up or down instantly ✓ |
| Results guarantee | None — you pay regardless of output | 1 qualified meeting in 60 days or next month free ✓ |
Your turn
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